CPRE rebrand to focus on the countryside rather than brownfield sites.

A recent press release from the CPRE presented their “eye-catching new look, inspired by the colours and shapes of our countryside”.

CPRE have realised that:

“CPRE can be perceived as negative, and this can put potential supporters off, even if they love the countryside.”

“As a result, you’ll begin to notice a change tone from CPRE, as we focus more on the positive solutions that we have always tried to create. This is underpinned by our new strategic aims – to ‘connect people and countryside’, ‘promote rural life’ and ‘empower communities’ – that your comments helped us develop.”

The Waverley Web wonders if…

Perhaps this will filter down to the Local Group, who can focus on the countryside and the threats to the beautiful Surrey Hills, rather than the borough’s largest Brownfield site, the centre of Waverley’s economic strategy, and now a Garden Village status.